Our Story
Auria was born from a vision to redefine the accounting experience. Our journey began with a simple yet powerful belief: that financial management should be a catalyst for growth, not a burden.
With a deep-rooted commitment to excellence, we've assembled a team of seasoned professionals who share our passion for delivering exceptional service. From small businesses navigating their first steps to established enterprises seeking strategic financial guidance, Auria is dedicated to providing tailored solutions that empower our clients to achieve their goals.
Spencer Hall FCA
Senior Director - London
Spencer, with a strong background in top-tier accounting and investment banking, offers deep financial expertise across the creative industry. His ability to craft tailored business solutions combined with a personal approach has fostered long-term client relationships.
Andrew Fairclough FCCA
Director - Hertfordshire
Andy, the head of Auria Accountants Hertfordshire, brings over a decade of business ownership experience to his role. With a focus on small to medium-sized enterprises, he offers expert advice on tax optimization, accounting, and business growth strategies.
Auria's Founders
Our Approach
At Auria, we believe that financial success is a partnership. Our approach is centered on building strong, long-term relationships with our clients. By understanding their unique goals and challenges, we provide proactive, tailored advice that goes beyond traditional accounting services. We combine industry expertise with cutting-edge technology to deliver efficient and effective solutions. Our philosophy is rooted in transparency, integrity, and a commitment to exceeding expectations.
AURIA in Numbers
£10M+
Clients’ Income during the Last Quarter
12
Client
Industry Awards
600+
Business Partners across the UK
30+
Years of Experience
MEET THE TEAM
Expert UK accounting, tax,
and compliance services
Sam joined Auria as a client manager in 2024 as a qualified chartered accountant under ACCA. Sam is responsible for the portfolio of clients at the London office, aiming to provide personal support with his experience from previously working at a top 30 UK firm. Outside of work, Sam enjoys bouldering, art museum's and working on his hobbies of music and photography.
Samuel Haddow ACCA
Jenna joined Auria as the Hertfordshire Client Manager in 2022, bringing with her a wealth of expertise and professionalism. As a qualified accountant with over 20 years of experience, she excels in helping owner-managed businesses empower themselves to make informed decisions. Beyond the office, Jenna enjoys spending time with her family, traveling, and attending the theatre.
Jenna Keady FCCA
Chris is a trainee accountant with a passion for numbers and financial management. He is studying for the AAT accountancy qualification, building a strong foundation in finance. Outside of work, he has competed in swimming at a national level, showcasing his dedication and discipline. In his spare time, he enjoys playing the guitar and enthusiastically supports his favorite football team.
Chris Finch
As a Personal Assistant and Administrative Manager, Charlotte excels at organisation and multitasking, blending her passions with professionalism. Her love for travel fuels her curiosity, while her interest in fashion reflects her appreciation for style and creativity. While her degree in Comparative Literature and Film Studies, aids her understanding with our creative clients.
Charlotte Sellstrom
Andrea is an experienced Company Secretary and Admin Assistant, having worked with Auria for over three years. She provides professional support for clients across both the London and Hertfordshire offices. In her free time, she loves to go shopping with friends, spending quality time with her family, and caring for her rescue dog, Jake, who she adopted from Battersea.
Andrea Plant
